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WC Smith is seeking a strategic, hands-on Senior Marketing Director to lead our dynamic marketing department within our well-established, DC/Maryland Property Management company. Our portfolio includes a primary focus on multifamily residential properties. The portfolio is comprised of highly amenitized Class A Luxury developments, historic rent control sites, affordable communities and some retail.

This highly autonomous leadership position oversees the marketing team and plays a critical role in digital advertising, SEO, lead generation, branding, and property leasing. The key focus is to drive occupancy and revenue by building and executing data-informed marketing programs.

• Leadership & Strategy
• Responsible for the execution of the company’s marketing strategy for multifamily and retail properties.
• Set priorities and goals for the marketing team.
• Collaborate with executive leadership to align marketing goals with business objectives and growth plans.
• Build marketing roadmaps and timelines
• Translate vacancy/traffic data into weekly “focus lists” of units or properties; recommend specials, price adjustments. 
  
  
• Digital Marketing & SEO
• Plan, launch, and optimize Google Ads budgets and bids based on real-time availability or partner with third party for Google Ads.
• Oversee geofencing creative and placements for large Class A sites.
• Manage and execute SEO strategies to improve organic rankings, site traffic, and lead conversion across all properties.
• Monitor and analyze performance metrics using tools like Google Analytics, Search Console, and advertising dashboards.
  
  
• Brand & Content Management
• Oversee brand consistency across all assets and campaigns for both residential and retail property marketing.
• Direct the creation of property marketing collateral, websites, signage, social media content, and event marketing.
• Ensure all content supports leasing goals and communicates brand identity clearly and effectively.
  
  
• Campaigns & Advertising
• Manage the planning and execution of digital and offline campaigns including display advertising, email marketing, social media, and direct mail.
• Coordinate with external vendors and agencies
• Plan and deploy weekly highlight emails to ~12k prospects. Manage recurring eblasts for specific assets.
• Manage graphic design oversight with a focus on the User Experience and Interface for property websites.

• Reporting & Budgeting
• Prepare marketing budgets, ensuring effective allocation of spend across campaigns and channels.
• Deliver monthly analytics & advertising reports to leadership and owners when requested.
• Provide insights and strategic recommendations.

REQUIREMENTS:

• At least five years of experience in marketing, with at least three years in a leadership role.
• At least three years of experience in property management marketing, especially in multifamily housing.
• Experience managing other team members and owning outcomes for yourself and others.
• Demonstrated hands-on experience with Google Ads (PPC) and SEO best practices preferred. Proficiency in Google Analytics, Google Search Console, GA4, marketing automation (e.g., Mailchimp/CRMIQ/Active Campaign), ILS portals, and geofencing platforms.
• Ability to prioritize and oversee multiple property campaigns simultaneously.
• Understanding of current technologies in the industry used for operational efficiency.
• Strong Excel/Sheets skills; comfort with dashboards and data storytelling.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Experience with property management software (e.g., Yardi, RealPage) and marketing platforms (e.g., RentCafe, CRM IQ) is a strong plus.
• Knowledge of local market dynamics in real estate and competitive positioning.
  
• A Bachelor’s degree in Marketing or Advertising would be helpful.
  
• Must have a valid driver's license and ability to travel throughout the DC and Maryland area.  

BENEFITS FOR FULL-TIME EMPLOYEES (AVERAGE OF 30 OR MORE HOURS PER WEEK):

• Health Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Account (FSA)
• Company-paid Health Advocate
• Life Insurance and AD&D
• Short-term and Long-term Disability
• 401(k) Plan with company match
• Paid Time Off
• Ten paid holidays
• Pre-tax Commuter Benefits
• Employee Assistance Program
• Legal Insurance
• Free parking

ABOUT WC SMITH

WC Smith is a leading multidisciplinary real estate company firmly grounded in the District of Columbia.  We have provided integrated real estate services to the DC metropolitan area for over 50 years, developing and managing a portfolio in excess of 10,000 units of residential real estate.   Founded in 1968, WC Smith has built a reputation as one of the most capable and respected property management and development organizations in the area. 

What sets WC Smith apart from other firms is our holistic approach to community building. We believe it takes more than attractive housing and office buildings to sustain neighborhoods, and over the past 50 years we have developed a successful model for creating and maintaining healthy communities.  Our projects uniquely combine the city’s long-term vision for growth with our residents’ vision for how a community best serves their needs and desires.  We are committed to the viability and sustainability of the neighborhoods we create and to the well-being of the people who live there inhabit them.

We are looking for self-starters and go-getters who demonstrate the resourcefulness, enthusiasm, and relationship building skills essential to offering the best level of service and communication to clients and team members.  Our employees enjoy a friendly work environment in the rapidly developing Capitol Riverfront area, a focus on personal and professional wellness, and opportunities for professional growth. 

WC Smith is an equal opportunity employer and values diversity. Employment decisions are made based on business needs, qualifications, and merit. If you need assistance or accommodation, you may reach us at careers@wcsmith.com or 202-465-7075.

WC Smith does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings or otherwise. Placement fees will not be paid to any recruiter unlessWC Smith has an active agreement in place with the recruiter and such a request has been made by the Talent Acquisition team and such candidate was submitted to the WC SmithTalent Acquisition Team via our Applicant Tracking System. Any unsolicited resumes or other data submitted to WC Smith in violation of this policy may be used by WC Smith without obligation to pay any fees of any kind to the recruiter. Any recruiting agencies or third parties interested in future partnership, please contact careers@wcsmith.com. Failure to comply, could impact future potential partnership.