Employment

Managing and coordinating the marketing activities including developing, assisting, and executing marketing plans, strategies, and campaigns. Ensure all marketing initiatives align with the Agency’s mission, vision, brand visibility, and awareness. Manage social media presence and messaging across all pertinent platforms.

Needed Attributes: Excellent verbal and written communication skills, strong organizational skills and
time management abilities, computer proficient, proficiency in using technology, including mobile apps
and online resources, and the ability to work with diverse groups of people. Demonstrated supervisory
and leadership skills.

• Aide in the development and implementation of public relations strategies to enhance theorganizations visibility and reputation
• Develop brand guidelines and standards to maintain brand integrity.
• Develop and manage Agency and Transit marketing plan, marketing campaigns, and marketingstrategies.
• Monitor and analyze key performance indicators and metrics to measure the effectiveness ofmarketing efforts.
• Review media coverage and industry trends to identify opportunities and threats, providing timelyrecommendation to senior management.
• Prepare press releases, media kits, and other communication materials to effectivelycommunicate announcements.
• Responsible for Agency and Transit’s social media presence, including creating content, managing campaigns, and engaging with audience. 
• Performs supervision, training, and evaluation of direct report employees.
• Develops and deploys marketing campaigns across all pertinent channels.
• Oversee digital marketing initiatives, including website management, SEO/SEM, and contentmarketing.
• Participates in facilitating customer relation management strategies.
• Sustain relationships with media outlets, journalists, bloggers, and influencers to facilitate positivecoverage for the organization.
• Represents the agency at various events/meetings and is the person of contact for Marketing.
• Oversees the development and execution of travel training and recruitment programs.